Attract your dream sponsors.
Join Sponsorship Camp, and stop chasing sponsors. You'll leave this small-group coaching experience with a clearer, more confident path to sponsorship. You'll know your worth and be able to pitch from a place of value.
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Sponsorship does not need to feel confusing.
Too many athletes and event organizers draw a blank when someone asks them, "I love what you do, so what's your value?" Or they are sending cold emails, chasing brands that are never going to respond.
You don't have the time to waste.Â
You just want to know who to talk to and what you need to say.
Sponsorship Camp is designed to help you approach potential sponsors from a place that assumes success.
You know what your brand stands for.
You can illustrate your value with stories and numbers.
Imagine - what would it be like if your dream sponsors approached you and offered you what you need or want, instead of you feeling like you're chasing them.Â
Who this is for
Sponsorship Camp is for athletes, teams, race directors, tournament hosts, competition organizers, event leaders, and conference organizers who want to build real sponsor relationships.
It is a fit if you are ready to:
- Clarify what you offer sponsors
- Identify brands that match your audience and values
- Craft stories that make your value clear and real
- Approach sponsor conversations with more structure
- Move from “I need funding” to “Here is a partnership opportunity”
What you’ll work on
Inside the cohort, you’ll learn how to build a sponsorship approach that is practical, specific, and easier to act on.
Topics may include:
- Defining your sponsor value as offerings
- Understanding your audience and reach
- Choosing the right sponsor categories
- Crafting sponsorship proposals with an offer-first point of view
- How to identify a story worth telling
- Preparing for conversations with potential sponsors
- Building a strategy that can grow with you over time
There's Power in Numbers
Sponsorship is fundamentally about relationships and stories.Â
We can't build relationships and we can't know the resonance of our stories in insolation.
Sponsorship Camp is a group experience because you never know who in the room will be the perfect partner. What if your audience + their audience = critical mass to attract a higher tier sponsor!Â
Sponsorship Camp is not a course. It is a collective experience with fellow athletes, event leaders and conference organizers. The goal is to help you transform the way you understand sponsorship.
Stop trying to be what you think the sponsorship world wants you to be. It's time to build your unique sponsorship strategy - one that demonstrates who you actually are and what your true value is.Â
Why learn this with Kelly Crowley, PLY
As a two-sport Paralympian and retired professional cyclist with both non-profit and corporate experience, I know what it takes to build a story partners can believe in. I know how hard it can be to attract sponsors without a clear offering. It took me a lot of doing it wrong before I understood what sponsors were looking for.
This small-group coaching experience is built to make sponsorship feel less like a random-mystery-box and more understandable and actionable for anyone.
What you’ll leave with
By the end of the six weeks, you to have a clearer sponsorship plan and the confidence to start better conversations.
You can expect to leave with:
- A sharper understanding of your sponsorship value
- A more focused list of potential sponsors
- A practical offer you can explain clearly
- Outreach language you can adapt and use
- A stronger foundation for long-term sponsor relationships
Be first to know
Registration will open soon, and I promise the seats will fill quickly.
Join the waitlist to be notified first when Sponsorship Camp enrollment is available.